Professional Readings

Continuing the discussion on professional readings, James Wells and I explore the following topics:

• Why Read Professionally?
• How do you know you are ready?
• Ideas for Places to Read.
• How much to Charge?
• What is your mission statement?

James suggests that every reader explores the following questions:

• Who are you as a person?
• As a tarot reader what do you do?
• What is your mission statement as a tarot professional?
• What benefits do/can people derive from a session with you?
• Who would benefit from your tarot services?

Recommended Resources:

• Business Mastery : A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful by Cherie M Sohnen-Moe
• Making a Living without a Job by Barbara Winter
• The Medicine Woman’s Guide to Being in Business for yourself by Carol Bridges

James Wells is a Toronto-based Tarot consultant with an international clientele. Since age 12, he has lived, worked and played with the Tarot and its rich symbolism. James is also a Reiki Master, publisher of The Six-Rayed Star, musician, explorer of divination systems, weaver of rituals, and workshop facilitator. His job as a Worker of Oracles is to create sacred space for constructive feedback and soul work - a place where dreams, goals, imagination, intuition and magick, have full sway so that you can enjoy insight, support and healing. James can be reached at workeroforacles@yahoo.ca

Matter of Time Mix by Ginny Hunt

It’s only natural. We want to know “When?” You’re waiting on that call, that answer, your life feels in limbo until you hear about that job, that decision. Will the house sell? When? Will they accept my proposal? When? Will he call? When? When will I know so I can make my decision? We really hate being held captive by someone else’s actions or decisions. It makes us feel a loss of control in our lives and if there’s something human beings have a really hard time with, it’s lack of control in their own environment. So we turn to the cards for clues and we hope they can tell us something, anything, about when an event we’ve been waiting for is likely to occur. However, the cards aren’t imprinted with times and dates on them. They speak in symbols and analogies and time, being a manmade construct, is a rather limited box to try and shove allegorical symbols into. Predicting when something will happen with tarot is not impossible, but it’s difficult, and there isn’t one, particular way to do it. (read the full post) (read part 2)

Hermit’s Journey with Bonnie Cehovet - Value Added Tarot

Welcome to the Hermit’s Journey. Today we will be discussing Tarot as a business, and the place of value-added incentives in that business. As in any other business, Tarot taken to the professional level is dependent on bringing in new business, encouraging repeat business, and creating a recognizable style that lends itself to “branding” - name recognition that encourages word-of-mouth clients.

One of the ways to accomplish all of the above is the use of value-added incentives. What this means is that you client receives something that they perceive as having added value, some service or physical thing, without having to pay more for it. The really great thing here is that value-added incentives do not have to cost you anything, in terms of either time or materials.

What each individual practitioner chooses to offer as an value-added incentive depends on the nature of their business, on the community environment (what is deemed to be acceptable within their own community), and on the tools that they feel comfortable working with.

Value-added incentives create a win/win environment. The client gets something for free, and the practitioner gets good press for their business. New clients come in, existing clients become repeat clients, and word-of-mouth becomes a very magickal thing! An interesting thing happens along the way. As each Tarot professional begins to define in what manner they want to create a brand for themselves, they take a close look at their Tarot work, and often expand their understanding of “where” Tarot can go, and what other tools can be easily and comfortable associated with it.

Music Credits

Opening Music: time release by the Droney Tones.

78 Notes Music: Steamy River by Rhonda Lorence from Winter Moon (Magnatune)

Hermits Journey Music: Dark Moon by Suzanne Teng from Enchanted Wind (www.magnatune.com)

Closing & Transition Music: Dharma by Will Grega from Breath of Being (podsafe music)

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